Last Updated October 2024

(“Company,” “we,” “us,” or “our”). We have prepared this Privacy Policy to explain what personal information we collect through the Site and in connection with the provision of our services (the “Service”), how we use and share that information, and your choices concerning our information practices.

This Privacy Policy governs the manner in which the website collects, uses, maintains and discloses information collected from users (each, a ‘User’) of the website (‘Site’). This privacy policy applies to the Site and all services offered by the Company. We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, email addresses. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

Before using the Service or submitting any personal information to Company, please review this Privacy Policy carefully and contact us if you have any questions.

CONTACTING US

For the purpose of the Data Protection Act 1998, the data controller in respect of any personal data that you submit to us on our site is TT Orthodontics, a company incorporated under Wisconsin law and whose registered offices are at: 2323 South 109th St, Ste 275, WI 53227. If you want to know what information we hold about you or if you have any other queries in relation to this privacy policy, please contact us using the following contact information: 2323 South 109th St, Ste 275, WI 53227 or info@ttorthodontics.com

PERSONAL INFORMATION WE COLLECT

We will collect information that you provide to us when you register on the Service (such information shall include, but may not be limited to, your name, age, debit/credit card information, telephone number, postal address and email address); About your usage of the Service; that you provide to us in e-mails or letters that you send to us; And about transactions you carry out through the site including data that you submit in order to use the Service, including data relating to your customers, clients or others using your services which TT Orthodontics have access to. We may receive some information that you submit to any third-party website or application that you access through the Service. Both TT Orthodontics and the owner or operator of that third-party website will be the data controller in respect of any such information and you should check the privacy policy of that website to find out how they will use your personal information. We will only use any information that we collect from you in accordance with this Privacy Policy.

We collect personal information as follows:

·      Personal Information You Provide: We collect the following categories of personal information from you when you reach out to us via the Consultation Online Scheduling Widget or Patient Portal, or by phone or email or any other means of communication, website or services:

·      Identification Information: We collect your name, email address, phone number, mailing/billing addresses, and government identification documents.

·      Health and Medical Information: We collect such information in connection with conducting research, and tracking adverse event reports.

·      Communication Information: We may collect information when you contact us with questions or concerns and when you voluntarily respond to questionnaires, surveys or requests for market research seeking your opinion and feedback. Providing communication information is optional to you.

·      Social Media Information: We have pages on social media sites (“Social Media Pages”). When you interact with our Social Media Pages, we will collect personal information that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

·      Personal Data for Internet Activity Analytics: When you visit, use, and interact with the Service, we may receive certain information about your visit, use, or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from and which browsers people use to access the Service, geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

• Log Information: Information that your browser automatically sends whenever you visit the Site. Log Information includes your Internet Protocol address, browser type and settings, network settings, the date and time of your request(s), your interaction(s) with the Site, and web pages you visited prior to coming to this website.

• Device Information: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device used for access and its settings.

• Usage Information: We collect information about how you use our Service, such as the types of content that you click, view or engage with, internal links, pages visited, scrolling, searches, timestamps, the features you use, the actions you take, and the time, frequency, and duration of your activities.

·         We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

·      Cookies: The Service can use cookies to ensure that you get the most out of the Service. Cookies are small amounts of information in the form of text files which we store on your computer. Cookies allow us to monitor usage of the service, improve the Service’s usability and to personalize the content for you. If you do not wish us to install cookies on your computer for these purposes, you may change the settings on your internet browser to reject cookies. For more information about how to do this please consult the “Help” section of your browser. Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of the Service. If you prevent us from placing cookies, you may not be able to use the Service to place an order. This is because we use cookies to enable you to log in to your account. We may use an analytics service provider for service usage analysis and reporting. Analytics service providers generate statistical and other information about usage by means of cookies, which are stored on users’ computers. The information generated relating to the Service may be used to create reports about the use of the Service and the analytics service provider will store this information. In addition, advertisers whose advertisements appear on the Service may use and place cookies on your computer and we have no control over this. Please consult the terms and conditions and privacy policy of such third party advertisers to find out how they collect and use your personal data and to establish whether they use cookies and what they may use them for. If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.

• This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

• These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

• These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

• Fonts: This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

• Information about your browser, network, or device

• Information about this site and the page you’re viewing on it

• Your IP address

·      Protected Health Information: Some of the personal information processed by Company in connection with providing the Service to you may be subject to laws and regulations, such as rules issued under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH), that govern providers’ use and disclosure of certain individually identifiable health-related personal information (“Protected Health Information”). When Company receives Protected Health Information, it does so as a “covered entity” or “business associate” of certain health care providers under an agreement that, among other things, prohibits us from using or disclosing the Protected Health Information in ways that are not permissible by the health care provider itself, and requires us to implement certain measures to safeguard the confidentiality, integrity, and availability of the Protected Health Information. When we act as a business associate, we may be subject to certain laws and regulations, including certain HIPAA rules, that govern our use and disclosure of Protected Health Information and that may be more restrictive than otherwise provided in this Privacy Policy. Please see our HIPAA Notice of Privacy Practices for further detail concerning our policies and practices related to Protected Health Information.

·      Other Data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

HOW WE USE PERSONAL INFORMATION

We may use your information in the following ways:

·         To ensure that our Service is delivered in the most effective manner for you and your computer

·         To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes

·         To carry out our obligations arising from any contracts entered into between you and us

·         To provide customer service to you in relation to your use of the Service, to deal with inquiries, comments, feedbacks, or complaints relating to the use of the Service and to notify you about any changes to our service, terms, conditions and policies

·         To analyze, administer, support, improve, optimize and develop our Service

·         To produce reports which may be used, sold or published by us or shared with prospective business partners at our sole discretion provided that any data or reports will be anonymized and not refer to any individual user of the Services

·         To analyze how you interact with our Service, and maintain and improve the Service, as well as for internal marketing and demographic studies to improve or develop the products and services that we provide

·         To prevent fraud, criminal activity, or misuses of our Service, and to ensure the security of our IT systems, architecture, and networks; and

·         To comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

We may also use your information to provide you with our email notifications, newsletters and other marketing communications that either you request from us or which you consent to by opting in when completing a registration form on the Service. You may opt out from receiving such marketing communications from us at any time by notifying us in writing, contacting us at info@ttorthodontics.com or, alternatively, by following the procedure to ‘unsubscribe’ that is specified in the email that you receive. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding administrative matters and to respond to your requests.

SHARING AND DISCLOSURE OF PERSONAL INFORMATION

Company does not sell your personal information. In certain circumstances we may share the categories of personal information described above without further notice to you, unless required by the law, with the following categories of third parties:

·      Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share personal information with vendors and service providers, including providers of hosting services, cloud services, and other information technology services providers, email communication software and email newsletter services, advertising and marketing services, payment processors, customer relationship management and customer support services, and analytics services. Pursuant to our instructions, these parties will access, process, or store personal information in the course of performing their duties to us.

·      Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, dissolution, sale of all or a portion of our assets, or transition of service to another provider (collectively a “Transaction”), your personal information may be shared in the diligence process with counterparties and others assisting with the Transaction and transferred to a successor or affiliate as part of or following that Transaction along with other assets.

·      Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Service, or the public, or (v) protect against legal liability.

·      Affiliates: We may share personal information with our current and future affiliates, meaning an entity that controls, is controlled by, or is under common control with Company. Our affiliates may use the personal information we share in a manner consistent with this Privacy Policy.

LINKS TO OTHER WEBSITES OR THIRD-PARTY SITES

The Service may contain links to websites or access to applications that are not operated or controlled by Company, but are operated by third parties, including social media services. We do not control and accept no liability or responsibility for those websites and this Privacy Policy does not apply to those websites. Please consult the terms and conditions and privacy policy of those third-party websites to find out how they collect and use your personal data and to establish whether they use cookies and what they may use them for. By providing these links we do not imply that we endorse or have reviewed these sites. Advertisements contained on our Service operate as links to the advertiser’s website and as such any information they collect by virtue of your clicking on that link will be collected and used by the relevant advertiser in accordance with the privacy policy of that advertiser.

SECURITY

In common with a number of other websites, the data that we collect from you may be transferred to a cloud service provider which has data servers which are based outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer and the storing and/or processing of your personal data on these servers. We will take all steps on the Privacy Policy. Appropriate security measures will be adopted to protect your information from access by unauthorized persons and against unlawful processing or access, accidental loss, disclosure, alteration, destruction and damage. However, you acknowledge that data transmission over the internet is inherently not secure and that we cannot guarantee the security of data you send over the internet. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing personal information to Company via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third-party websites. You use the Service at your own risk. Your information will only be held for a reasonable period or as long as the law requires or permits.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. While providing personal information in certain circumstances is optional, if you choose not to provide personal information that is needed to use some features of our Service, you may be unable to use those features. You can also contact us to request updates or corrections to your personal information.

ACCESSING YOUR INFORMATION

You may at any time request access to and/or, if incorrect, rectification of your personal data by contacting us at the address set out in this Privacy Policy or by e-mailing info@ttorthodontics.com. We reserve the right to ask you for proof of your identity and to charge you a fee of twenty US dollars ($20) to meet our costs in granting any data access request you make.

CHANGES TO THE PRIVACY POLICY

The Company has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. By continuing to use our Service or providing us with personal information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and practices described in it.